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Case Study 05 WebGL / 3D & Creative Tech Shipped to Production

Interactive 3D E-Commerce & Real-Time Customizer

Architected a luxury, high-conversion 3D shopping experience allowing buyers to inspect, manipulate, and personalize complex physical products in real-time WebGL with 60 FPS mobile performance.

Next.js 15 (React 19) React Three Fiber / Three.js GSAP ScrollTrigger GLTF Draco Mesh Compression Stripe Custom Payment Flows Prisma ORM
THE BOTTLENECKS

Flat Photos & High Return Rates

  • Static 2D photos failing to convey premium textures, depth, and scale.
  • Un-optimized 3D assets causing 10s page load times and battery drain on mobile phones.
  • Disconnected product configurators that broke during checkout handoffs.
  • Low consumer trust resulting in higher cart abandonment and return frequencies.
THE ARCHITECTURE

Optimized WebGL Canvas & Smooth Commerce

  • Draco and KTX2 texture compression shrinking 50MB 3D meshes to < 1.8MB.
  • GPU shader optimization maintaining a constant 60 FPS on low-power mobile devices.
  • Scroll-driven storytelling with GSAP seamlessly rotating products as users explore features.
  • Direct configuration payload serialization injected straight into Stripe Checkout sessions.
System Topology

Engineered Components & 3D Pipeline

LAYER 01

Next.js 15 App Shell

Server-rendered layout with progressive client-side WebGL canvas hydration.

LAYER 02

R3F Scene Manager

Three.js scene graph managing dynamic PBR materials, HDRI lighting states, and post-processing.

LAYER 03

Animation Timelines

GSAP ScrollTrigger binding camera movements and exploded-view animations to page scroll position.

LAYER 04

Checkout & Order Sync

Stripe Webhook processor validating custom materials and storing 3D build configs in PostgreSQL.

Core Modules

Engineered Capabilities

🎨

Real-Time PBR Material Swapping

Instant switching of leather, brushed metal, carbon fiber, and glass roughness textures with photorealistic ray-marched reflections.

📱

60 FPS Mobile GPU Optimization

Dynamic level-of-detail (LOD) and frustum culling reducing draw calls by 70%, ensuring silky smooth interaction on iPhones and mid-range Android devices.

📐

Exploded-View Product Anatomy

Smooth scroll-linked camera interpolation taking the user inside internal mechanical engineering layers with interactive hotspot annotations.

💳

Zero-Friction Stripe Checkout

Custom selected variant configurations, custom engraving text, and localized pricing serialized directly into multi-currency checkout sessions.

+38% Conversion Rate Lift
60 FPS Smooth Mobile Framerate
< 1.8MB Total 3D Asset Payload
3 Weeks Sprint Delivery
Custom Sprint Delivery

Want to Build an Immersive 3D Experience or WebGL Store?

Available for 2–4 week custom creative-tech sprints to engineer real-time 3D product configurators, high-end WebGL landing pages, and luxury checkout experiences.

Start a Project Inquiry → View All Engagement Models